Russian Folk Arts and Crafts, embodying original artistic traditions of multi-national Russia and centuries-long experience of aesthetic perception, undoubtedly make an integral part of world culture. Today there is a growing interest in revived craftsmanship traditions both in Russia and abroad.
What can make a better gift or souvenir from Russia and convey this country’s true spirit better, than an authentic work of folk Russian applied art?
The point is it should be authentic craftwork, and not some pseudo-Russian kitsch, which is abundant in various touristy places. It is not a secret either, that in popular areas, such as airports and central streets (the Arbat Street, for instance) there is extreme overpricing for souvenirs, with the markup often higher than 100 percent and up to 400- 500 percent even, which is mainly due to high rents.
At the same time, cheaper articles might turn to be imitations that are made without observations of unique technologies. As a result of buying such a fake that might loose its qualities and colors in a very short time span, one might get a wrongfully negative notion of Russian arts and crafts, although true pieces of folk art prove to stand the test of time and preserve their shine and glamour for many years. Governmental policy in controlling the market of souvenirs and protecting interests of genuine craftsmen seems controversial, since it has not given quite tangible results so far. So, what to do?